Name change: Carlson Wagonlit Travel now Travel Leaders - Bizjournals.com
August 11, 2008 - Posted in Agency, Cruises, Hotels, Information, Shows, Travel business, Videos
as of today.
There are more than 500 Carlson Wagonlit Travel Associates franchises in the U.S., including agencies in Clifton Park and Schenectady.
The process for creating a brand name started earlier this year when Carlson Wagonlit Travel Associates, a division of Minnesota-based
, became independent from Carlson, an international hotel, marketing, restaurant and travel company, and from Carlson Wagonlit Travel, which specializes in business travel management.
In addition to the new name, Travel Leaders has a new Web site,
. It is also offering private shore excursions for its premium cruise customers, a certified travel specialist program to ensure staff professionalism and a personalized travel planner to provide customized information for cruise customers.
This is the latest name change for the company, which began in 1888 as Ask Mr. Foster, the first travel agency in North America.
In 1991, Ask Mr. Foster changed its name to
. Six years later, following its merger with Wagonlit Travel, the franchised agencies were named Carlson Wagonlit Travel. The same year,
locations in the U.S. were merged into Carlson Wagonlit Travel Associates.
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