Borders(R) Opens New Concept Store at Mall of Louisiana in Baton Rouge - MarketWatch
October 13, 2007 - Posted in Articles, Destinations, Expedia Travel, Shows
Certain categories within the new Borders concept store-Travel, Cooking,
Wellness, Graphic Novels and Children's-are so popular and rapidly growing
that Borders has designated them as special destinations within the new
concept store-giving these categories their own "shop within a shop" look and
feel. For example, in the Travel Destination, customers can not only choose
from thousands of book titles, but will also find related items such as maps,
GPS navigation systems, the Reader Digital Book from Sony(R), and portable DVD
players that customers can use on their travels. Within the section, there is
an interactive computer kiosk where customers can research, plan, and even
book a trip in the store. On the kiosk, there is a "Borders Featured
Destination" highlighting various U.S. and international locations, and
customers can use the feature to learn everything about the locale they plan
to visit, including Frommer's favorite experiences and upcoming events. For
featured destinations, Borders also makes available on the kiosk an article
written by travel expert Pauline Frommer who offers additional advice and tips
for planning a trip to the destination.
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